True to its motto “MAXXimize your stay”, our charismatic hotel brand amplifies the essentials, like comfy beds and delicious breakfasts. Established in the summer of 2018, MAXX is already welcoming guests in Vienna, Deidesheim, Potsdam and Aalen. More openings are planned all across Europe and Asia.
Simplicity Unleashed
A stay at MAXX is easy-going and laid back. Our brand focuses on all those essentials that in total make a huge difference: high-quality beds, a sumptuous breakfast and attentive service. And the little comforts, like free coffee 24/7, round off the experience.
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Visit our press archive95 Years of Steigenberger: Hotels for Legends
Frankfurt am Main, 25 November 2025 – For 95 years, Steigenberger has been where world events and the art of living meet. The anniversary has been celebrated throughout the year, culminating in the grand reopening of the Steigenberger Icon Europäischer Hof Baden-Baden, the brand’s founding hotel – a glamorous gala attended by notable guests such as Damian Hurley, Frauke Ludowig and Max Giesinger.
