14 December 2023

Travel next level: More benefits for members of the loyalty program H Rewards


Travel next level: More benefits for members of the loyalty program H Rewards

Frankfurt am Main, 14 December 2023

Meeting the individual needs of the modern traveler: H Rewards, one of the largest loyalty programs in hospitality, is now working with the luxury shopping destinations within The Bicester Collection – created and operated by Value Retail. This means that H Rewards members benefit from even more exclusive offers. The cooperation in the lifestyle and design segment is also intended to address new target groups as potential new H Rewards members. Thanks to such committed partnerships, H Rewards reinterprets traditional bonus programs. As members, travelers become part of the H Rewards family, which gives them access to exclusive experiences and events: taking their travels to the next level.

The Bicester Collection is part of the international Value Retail company and currently comprises eleven luxury shopping destinations in Europe and China, including Ingolstadt Village and Wertheim Village in Germany. As part of a unique shopping experience, customers can discover fashion from the world's leading designers with year-round savings, unparalleled five-star services and indulge in exquisite cuisine from renowned restaurants.

H Rewards members benefit from various advantages in the Villages of The Bicester Collection depending on their status. Star and Silver Members enjoy a ten per cent saving on purchases, while Prestige and Gold Members can also look forward to a hands-free shopping service and personal shopping appointments. In addition to these benefits, Platinum and Diamond Members also receive exclusive event invitations and access to The Bicester Collection's private suites - The Apartment. Joint events organized by H Rewards and Value Retail in the Villages are also planned for the coming year.

"We are delighted to announce the official start of our collaboration with The Bicester Collection," says Oliver Bonke, Chief Executive Officer H World International. "Through the continuous integration of additional partners from different industries, we are able to make our H Rewards bonus program even more attractive. With this new cooperation, we are addressing both our existing customers and potential guests in all our target markets."

"At The Bicester Collection, we believe that outstanding hospitality is the key to outstanding experience. With this partnership, we’re thrilled to offer H Rewards members access to a suite of services that is on par with the very best in luxury, turning every shopping experience into an unforgettable adventure," explains Laurent Vinay, Chief Brand and Communications Officer of The Bicester Collection.

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